Sunglass City

Name: Josh Southwell

Position: Owner / Manager

Address: Ninth Street End Langtree Mall

There may not be any better place than Mildura to open a sunglass business. “Even when it’s cold in winter, it’s still sunny,” Sunglass City owner Josh Southwell says. Josh’s dad Graeme ran the store in Langtree Mall for 23 years until 2016, when Josh took over.“The fact it’s been such a long-serving business, in the one location, shows good stability and longevity,” Josh says. “It’s proved itself when it helped raise me and my siblings and is continuing to do the same for me and my family.”

Sunglass City has been trading for nearly 30 years in the same location. It opened selling sunnies and, still to this day, stocks and sells sunnies.“I think what customers love most is the extensive range of sunglasses, offering all premium brand names they would find in any major city sunglass store,”Josh says.“Sunglasses are such a huge fashion accessory.“ I love the fact people think of sunnies and they come here to this shop because it’s been here so long.“ I like when they tell me how good Dad was at his job. They received good customer service and I have the honour now to carry that on.”

Customers can expect Sunglass City to stock long-existing popular models as well as current brands and models, staying in line with current fashion trends, as well as honest expert advice to suit each customer’s needs, style and budget. Josh says Mildura City Heart is the perfect location for his business because the diversity of stores draws in a wide range of customers.


What is Mildura City Heart’s best kept secret?
“The best kept secret is probably an awesome ham, cheese, tomato sandwich from the Paris Cafe.”

Other than your own store, what are your favourite stores in Mildura City Heart?
“My favourite stores in the City Heart are Aussie Disposals for all my camping and snow gear and Retro Hair. Lauren has been cutting my hair for years.”

What does shopping local mean to you?
“Shopping local means supporting local hard working business owners and seeing regular friendly faces when being served.”