Jodie Sinclair and the surprises in store at Dimmey’s

Name: Jodie Sinclair
Position: Manager
Business address: 135 Ninth Street, Mildura
Socials: Facebook:
Open since: Dimmeys first opened in Maryborough, Victoria, in 1853. Open in Mildura since 2002.

You never know what bargains you’ll find on each visit to Dimmeys.

And that’s exactly what store manager Jodie says her customers love most about the shop.

Dimmeys stocks everything from men’s, women’s and children’s clothing and shoes, to pet supplies, manchester and homewares.

“We’ve got a bit of everything,” Jodie said.

“There’s the clothing, manchester, homewares, gardening, kitchen and pet supplies, as well as personal hygiene products, partywares, giftcards, knick-knacks, jewellery, perfumes and shoes.”

Jodie says it’s often a surprise, even to the three-person staff team, what might arrive with each delivery of products.

“You never know what you’re going to get in the deliveries – we have our regular range of clothing and homewares, but you never know what other surprises might be there,” Jodie said.

“You’ll hear people who have shopped here for years and they come back often to see what’s new.

“It’s the variety – that’s what people really love. And it’s not expensive at all.”

While Jodie said retail throughout Covid-19 had been challenging, the location of the Dimmeys Mildura store – in the centre of Mildura’s CBD on Ninth Street – meant foot traffic was strong and there were always new faces popping into the store.



Other than your own store, what is your favourite shop within Mildura City Heart?

“I think everybody loves Kmart – it’s another place that’s got everything.”


What is Mildura/Mildura City Heart’s best kept secret?

“Our best kept secret is our variety that we have here. I have people come to visit and they always say ‘you’ve got everything here in Mildura now’. We’ve got everything – it’s great.”

What does shopping local mean to you?

“It keeps Mildura alive. It keeps people in jobs, money flowing and shops open.”