5 Minutes with Rose Harvest’s Bec Caia

Name: Bec Caia
Position: Owner/manager
Business address: 37 Langtree Avenue
Facebook: https://www.facebook.com/roseharvestmildura
Instagram: https://www.instagram.com/roseharvestmildura/?hl=en
Website: https://www.roseharvest.com.au/
Open since: 1995, new ownership in 2021

A passion for interior design has come full circle for Bec Caia who, after years of admiring Rose Harvest as a customer, can now make her own mark as its owner.

Bec started trading with Rose Harvest in September and says she’s been overwhelmed by the feedback and support of existing and new customers, as well as her City Heart community.

Bec says she went into the business knowing she would maintain the kinds of brands and items that former owner Sue Clohesy stocked, while making her own mark.

“It’s taken on a life of its own,” she says.

“We’ve got a whole heap of new brands, as well as favourite styles and existing brands.”

The feedback she’s received from both new and loyal customers to Rose Harvest has been overwhelmingly positive.

“We’re getting a lot of good feedback. People are stunned, saying ‘this is not the same place’,” Bec says.

“People who say they used to come in and shop here all the time have said lovely things, too. It’s been really nice to see.”

Bec says she’s dabbled in interior design and decorating for about 10 years, having always had an interest and passion for it.

“I was the go-to person to get advice for homes. Every time someone was about to build, or redoing their homes, they’d come to get my advice,” she says.

Taking on the business combined Bec’s passion and hobby and has allowed her to share her knowledge with her customers.

Rose Harvest customers can expect friendly service, gift guidance and beautiful homewares.

“It’s got an open atmosphere and a very relaxed vibe about it,” Bec says.

“I find that a lot of people, even if they’re not buying, will wander through in their own time and if they are drawn to something will come back.

“I’m all for helping people out if they need it, otherwise I want them to be relaxed and happy looking around.”

Fast three:

What do you enjoy about trading in Mildura City Heart?

“We have a beautiful little community here. The staff in the area, across the street, up the road, they’re all lovely. They gave me the biggest welcome and we all support each other.”


Other than your own store, what is your favourite shop within Mildura City Heart?

“I admire anyone trading in business. You look at it differently when you’re doing it, too. Fifi & Annie, Doug Haynes, George & Olive and Collins Booksellers are all favourites of mine.”

What does shopping local mean to you?

“It means supporting our local community. I think we need to support each other. It’s never been more important than in the past couple of years – it keeps everyone running in business.”