The 2022 Arts Mildura Semi Arid Festival
SEMIARID – ACTIVATING 42,000 SQUARE KILOMETERS OF THE MALLEE INTO A THRIVING CREATIVE ECONOMY.
The mallee will be home to a brand-new major events series from 2022- SemiArid.
The latest project of Arts Mildura, SemiArid will be presented across three distinct chapters held throughout the year – SemiArid Harvest (March/April from 2023), SemiArid Vast (Winter from 2023) and SemiArid Sounds (October/November from 2022).
Stretching across the 42,000 square kilometres of the mallee from Wentworth to Whycheproof, from Balranald to Birchip and everywhere in between, the vision for the festival is to be the most expansive arts and culture festival in the world. The SemiArid festivals have been designed to be a uniquely mallee experience and provide audiences from right across the state, country, and world with something that can only be experienced in the mallee.
“Our mallee landscape is like no other, a land of harsh contrasts, endless horizons, colours and wonders that combine to create a place like no other on earth” said SemiArid Festival Director Dean Worthington.
“SemiArid is about celebrating the entirely of the mallee by showcasing these unique environments, local produce, and communities to the world under the platform of the arts, creative industries, and events. We will be working to bring some of Australia’s biggest creative and cultural talents here to the mallee – providing access for locals to experience world-class in their own region while simultaneously drawing in tourists to travel to our wondrous region.
This festival delivered in three distinct chapters will not only reignite and bring major events back to the region but will also drive tourism, create local jobs for local people and stimulate our regional economy in a distinctive way.”
Rather than delivering a traditional festival model which focuses attention into one art-form, location or town, Arts Mildura’s vision for SemiArid is to craft a diverse program of live music, visual arts, performance, and entertainment in unique locations across the region which is combined with exceptional local food, produce and wine. SemiArid creates opportunities for a broad range of audiences to become creative cultural tourists by exploring the mallee and discovering the towns, the local produce, and areas of unique natural beauty across outback Victoria, all which will drive investment back in the local economy and support mallee base producers and providers.
“We are creating a festival of discovery and wonder. We want people to explore the entirety of our region – discovering local attractions, tasting local produce, and experiencing the mallee for all that it has to offer. Whether it be majesty of Lake Tyrrell combined with projections, or concerts by the mighty Murray, or installations across the many highways that cross our region, we are working hard on designing a program of events that embeds exceptional arts and creative outcomes in unique mallee locations that creates destinations for audiences to explore and discover.”
For more information visit semiaridfestival.com.au.
Pictured: Cr Mark Eckle Arts & Culture portfolio holder, Brett Millington CEO Mildura Regional Development, Dean Worthington, CEO Arts Mildura, Beck Storer Brand Director Arts Mildura.